At the commencement of this initiative, Ashish Pradhan, president, Siegwerk Asia, said, “This cleanliness drive is not just a project, but a commitment to improving the environment and quality of life in Bhiwadi. It's a matter of honour for the company to be able to work towards a healthier community. In addition, this project is aimed at creating awareness around environmental cleanliness, especially in industry-forward areas. Siegwerk India's CSR team would closely monitor the progress of the project to meet the projected purpose and help open an avenue for more projects in the future.”

The project, starting from September 2024, will entail clean-up on either side of the Alwar bypass road, beginning from Bhiwadi Mode to Siegwerk India factory about 20 -25 km daily. In the first phase, Siegwerk India will concentrate on removing garbage along the main roads and ensuring its proper disposal in designated dump yards. To promote sustainable practices and reinforce the importance of maintaining cleanliness, banners will be placed along the cleaned routes, and Siegwerk employees will be present to engage with the local community.

In the second phase, the team plans to shift focus to improving waste management infrastructure in the region. The works will include setting up efficient dumping yards, deploying machinery for waste collection, and implementing segregation practices. They will be the long-term solutions toward proper waste management, and the cleanliness drive will impact the community. 

In addition, as Bhiwadi is a border town of Haryana and Rajasthan, it lies in a very complex geographical and administrative setup. Siegwerk India is thereby closely coordinating with the local administration, including the representatives from Bhiwadi Municipal Corporation and the sarpanch from various other villages. This would be critical to coordinate the project effectively and address the specific needs of the community.