Silverpoint launches Printnation.in, a B2B print portal

The web portal will enable the registered companies a transparent platform to order all the multi-region print requirements, personalised requirements, approval of soft proof prior to print, system generated notification for commercial approvals, current status of the assignments, among others.

A few months ago, Silverpoint Press was in the news for its investment in HP Indigo 12000 press. During the inauguration of the digital press, managing director, Shabbir Muchhala, said "We are familiar with digital print. The team and I have been visiting HP's Dscoop event for the past eight years and seen a clear re-positioning in print. Printers have to embrace change because it is a changing world out there. The speed end-customers want things in, and the types of projects in terms of digital print, it has been a real step in the last year or so."

The third-generation at Silverpoint, Daniel Muchhala and the brain-child behind PrintNation while talking to PrintWeek India a few months ago, said, "This exclusive web to print portal will facilitate B2B jobs that Silverpoint hasn't previously taken on and work as a marketing tool to promote the new side of the business."

A sneak preview of PrintNation shows a nifty design portal where business houses and brand owners can browse and use the online feature to create a range of effects such as personalised designs plus ready-made templates.

The web portal aims to streamline fundamental print processes and ensures ease of standardisation of collaterals across the board, as the paper stock, print value additions are benchmarked as per approved guidelines ensuring brand guidelines are adhered to irrespective of region and user.
The module makes it a hassle-free option for creating content to fulfillment.

Daniel added: "Silverpoint is fairly nimble mid-sized print firm, and we'd like to see PrintNation becoming the platform for Silverpoint's core business, and gradually take on new products and services."