In the industry since 1988, JSP’s management concept is to provide valued products and service, to elevate creativity in the culture industry. It specialises in producing high-grade fine paper, and over the years, has become one of the top paper mills in the works. JSP’s range of papers are preferred by well-known brands to make paper bags for luxuries, packaging, catalogues, notebooks, greeting cards etc. 

With the JSP paper range, Sona’s goal is to provide another range of fine paper at affordable price to the Indian fine paper market. Raju Suneja, director marketing and promoter of Sona Paper, said, JSP papers are a perfect choice for creative veterans to express their creative genius at a very competitive price and without compromising on quality. 

The JSP range of papers comes in three variants — Chic Range, Nanodot Range, and Natural Art Silk White Range. 

Suneja added, “Our aim is to provide an affordable range of fine paper for everyday paper printing needs. With the increasing cost of paper as raw material for the print industry, the gap remains small between art papers and fine papers. So, Sona found it an appropriate time to bring a product that can bridge the gap between art paper and fine papers and JSP would be the best choice for the Indian print market.”

Suneja said that the consumption in commercial printing has seen a dip compared to last year. “But the silver lining is that the acceptance of fine paper has increased in the packaging and converting segment. Brands are welcoming fine papers for premium packaging. This has really helped us in balancing the business,” he added.