Sona Commercial redesigns their logo to complement its identity
New Delhi-based Sona Commercial, which specializes in a range of specialty papers, has recently revamped their company logo to complement their purpose in the industry.
18 Jul 2012 | 3076 Views | By PrintWeek India
The new logo for the 45-year old company has been designed by New Delhi based studio Gopika Chowfla Design.
Raju Suneja, director of Sona Commercial, said, "We wanted to develop a logo which would provide a modern feel without changing our core identity. The new logo is the true expression of our business nature where we infuse value into graphic communication. With this transformation, we aim to strengthen the brand and unlock its value for clients.”
"The main objective of this exercise was to mark the evolution of our company through the last 46 years and to reaffirm the position of Sona, its diverse product portfolio, business philosophy and customer orientation," he added.
Some of the popular jobs which uses Sona Commercial’s range of paper include Kingfisher’s annual calendar, Shilpa Shetty's marriage invitation card and the Rolls Royce corporate brochure.