Sona’s second Design Workout
Specialty paper specialist, Sona Papers hosted a Design Workout – Breakfast Meet, second such event in its customer connect initiative in a new workshop space at the company’s Okhla office.
12 Nov 2019 | By PrintWeek Team
Design Workout – Breakfast Meet at Sona’s Okhla office
The event was mentored by celebrity designer, branding and communication veteran, Anthony Lopez, CEO, founder and principle designer of Lopez Design, New Delhi.
Visual Communication students from NIFT were part of this edition of the Breakfast Meet. Lopez spoke on branding and image management while presenting his works for Ayushman Bharat, Bihar Museum, Nestaway, and the identity redesign of Hercules Cycle.
The objective of the event was to provide a connect between the leaders and future leaders. Topic of discussion varied from typography, modern art, branding, advertising design, women in design, importance of design to the struggles the artists face while conceptualising a design. “It is all about art and the design expert’s experiences in their respective field, who have redefined design and creativity worldwide,” said Raju Suneja, director marketing at Sona.
He added, “Through this initiative we are moving one step closer to the graphic design fraternity. We hope these meetings with stalwarts would inspire budding designers to scale new heights in the world of design, branding and communication.”
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