Srinivas Fine Arts was founded in 1964 by R Chockalingam. Rajesh and Sreesh Chockalingam, the second and third generation of the family respectively, are taking care of the company. Srinivas Fine Arts employs nearly 200 people and has earned several awards in printing and designing. The company also has a brand called Vedic Cosmos that preserves and promotes Vedic traditions in the form of sculptures.

“We are excited to support India's leading converter with the addition of our flagship Scodix Ultra 6500 SHD digital enhancement press. We view India as a key growth market for embellishments, driven by the ongoing expansion of packaging and the appeal of elaborated designs,” said Sławomir Iwanowski, the global channel director of Scodix.

The addition of the Scodix B1 Press, featuring 16 advanced applications that were showcased at Drupa 2024, marks a significant step in Srinivas’ journey toward sustainable and innovative printing solutions. Designed for economic, productive, and eco-friendly embellishments, the Scodix SHD Press is a game-changer for the Indian market, setting new benchmarks in precision, quality, and registration in embellishment.

“We are thrilled to be the first in India to install the Scodix Ultra 6500 SHD Press, which aligns with our vision of bringing unmatched quality and excellence to the market,” said Rajesh, director of Srinivas Fine Arts. With features like Scodix MLE, Scodix Sense, Scodix Foil, and Smart High Definition (SHD), these unique applications set this press apart. 

He added, “We were drawn to the Scodix Ultra 6500 press due to its versatility in offering a wide range of solutions across various raw material types, benefiting each of our divisions. It’s truly a game changer for us.”

Scodix boasts a variety of sustainability certifications, including a repulpability certificate and notable results from Life Cycle Assessments (LCA). These credentials demonstrate that Scodix technology can cut CO2e (carbon dioxide equivalent) emissions by up to 85%.

The Scodix SHD offers a high-resolution output of up to 2,540x450 dpi, featuring Scodix RSP Technology with a 4-CCD camera system and a rotate-scale-position (RSP) algorithm for precise automatic positioning with ±100-micron registration. Its automatic registration calibration is fully wide-format and requires no operator intervention.

“We are excited to see Srinivas Fine Arts, a prestigious name in the publishing sector, become the first in India to install the Scodix Ultra 6500 press. This powerful technology in the hands of such a visionary team is sure to create extraordinary results. At Insight Print Communications, we are committed to providing full support to SFAPL at every step as they unlock new possibilities in print and embellishment,” said George Kannamala Mathew, director at Insight Print Communications.