In a sea of colourful stalls trying to woo visitors at Labelexpo India 2016, the Toyo Ink Group stall stands out with its stark black and white design – black background and white lettering proclaiming the name of the company in backlit printing.

According to Amit Save of Toyo, the idea was to present label printing as something more than printing – a creative medium, and to show how Toyo Ink products could help the converters. Under the umbrella of Toyo Ink, the company had three product categories, Toyo Chem adhesive; Toyo Ink water-based flexo ink and Toyo Arets UV flexo ink and speciality coating.