Startup firm Radikal Enterprise to cater to the print industry

Mumbai-based Radikal Enterprise has ventured into the print market by offering solutions to the printing industry and provides business development and marketing services to corporate worldwide.

18 Jul 2013 | By Priya Raju

Rajnish Shirsat and Swapnali Haryan, who has vast experience in the print and publishing industry are  at helm of affairs. Shirsat, CEO and head – strategy and business development, Radikal Enterprise said, “After China, India is the major print destination and there is increase in cost pressure faced by corporate in the business scenario.”

He further added, “We aim to set high standards of customer service and key account management, raise the bar in production and operations to achieve cost saving results by focusing on the entire supply chain. We are initially targeting the book publishing market to start with.”

Radikal aims to act as the bridge between the print buyer and the print seller suiting the project. The firm will help to map two points of need and capability and would undertake the responsibility in execution too. Shirsat informed that, “Within seven months of our launch, we already have four printer empanelled with us and are in the process of adding few more.”

Talking about the benefits derived by the empanelled printers, Shirsat said, “We help the printers to drive their growth in sales efficiently with their existing capabilities. We also hand-hold the printer in all key deliverables of performance till the final stage which includes the quality expected, execution standards to last mile customer service and can also avail export benefits from Government of India.”

The team at Radikal has a collective experience of over three decades in the printing industry. The firm offers service in the areas of marketing and sales which includes domestic and international, key account management, customer service and also in shipping and forwarding, production and operations among other benefits to the empanelled printer.