M Palani, managing director at Subam Printers, said, “The latest generation print buyers are sticklers for quality output, as well as timely and reliable delivery. The SM74 will help drive better user experience for our growing client base. It is our key to exploring a broader addressable market.”

Established in 1991 as a screen printing unit, the commercial print firm houses a designing division and a complete line-up of pre-press, press and post- press equipment deployed at its 12,000 sq/ft unit.

Palani, who have been the driving force behind the 25-year old print firm, added, “With our new Speedmaster SM74, there would be no delays or defects thanks to the automation that it brings. This, in turn, reduces makeready and set-up times phenomenally as compared to other presses. With a production speed up to 15,000 sph, the press is exactly what we required for our commercial printing set-up.”

Talking about Heidelberg making inroads in the tier-two cities, Rajendra Prasad, manager - marketing and communications at Heidelberg, said, “The Indian print industry has the next wave of growth from tier-two cities. We are glad that our continued emphasis on tier-two markets is starting to pay off.”