Sun Chemical targets brand owners at Interpack

With regards to this, Sun Chemical introduced its Packaging Manifesto, which discusses the ten most significant challenges and opportunities for brand owners where packaging is concerned.

Felipe Mellado, chief marketing officer, Sun Chemical, said, “We’ve summarised our perspective on those issues in a new 10-point Sun Chemical ‘Packaging Manifesto’, which sets out the principle challenges we see brand owners and their supply chains facing today, while offering guidance as to how Sun Chemical with DIC can support brand owners to address these proactively.”

Among new products, the company has extended the SunLam family of lamination adhesive with oxygen barrier technology. Mellado said, “This will allow brand owners the opportunity to lightweight while retaining or improving barrier properties.”

The company also demonstrated SunLase laser marking solutions, a late stage differentiating coating. Mellado explained how it works, “The SunLase solution prints a transparent or tinted coating onto a packaging substrate during the printing process. After the packaging has been sealed, variable coding graphic information, such as barcodes, QR codes, and “Use By” dates or branding, can be created using a low power CO2 or fibre laser to change the colour of the patch to black where marked, with no risks to the packaged product,” added Mellado.

The company showcased SunInspire 2014 Samples Box for brand owners to design packaging more effectively. Its contains 21 different samples of special effects for all print processes and substrates, including textured inks for metal decoration and printed optics for POS displays.

Among other offerings at Sun Chemical’s stand featured SBS Augmented Reality (AR) Packaging, an augmented reality app developed by Sun Branding Solutions and PantoneLive software solution to help brands manage their colours, among others.