Super Cassette Industries expands in post press

Super Cassette Industries, part of the T-Series group, a well known marquee in the Indian music Industry, which has been printing covers for audio CDs and cassettes for a quarter of a century, started taking up third-party printing jobs from the market since the last two years. Recently, the company has added equipment to its postpress division.

11 Apr 2013 | By Rahul Kumar

This include Muller Martini Feima-six station saddle sticher machine with cover feeder, stitching, trimming and belt delivery; nine-station gathering machine from Pramod Engineering; automatic sewing machine from Kalsi Machinery and other equipment.

Explaining the decision, Lalit Misri, general manager – works, Super Cassette Industries, said, “Now, we can handle every kind of printing jobs including books, commercial and packaging. With this upgradation, our focus is on packaging and the ratio between packaging and commercial is 60:40.”

Of the total production churned out by the only printing unit of the company, still 40% encompasses in-house jobs. The remaining 60% consists of packaging printing jobs for perfume brands, pharmaceutical companies, magazine publishers and other commercial printing jobs.

The company has been undergoing the process of expansion and renovation. Few months back the printing company invested in to a new four-colour Heidelberg CD 102 offset press, to meet its growing fleet of customers. The printing unit also houses a Roland 500 and Dominant four-colour 19x26-inch presses, six-clamp perfect binding machine, one Diploma machine capable of folding 16 and 32 pages respectively and a three-knife trimmer from Welbound.

To cater the packaging customers, the unit also has Yoko die-cutter from Galaxy Propac, Eterna folder gluer machine from Suba Solutions, offline and spot UV machines from APL Machinery, two pasting machines and a series of manual die-cutting machines which are also used for embossing and de-bossing purposes. Misri is optimistic that once the expansion work is complete, the production capacity as well as the returns from the unit would increase many folds.

Super Cassette has 10 designers equipped with eight Mac systems to design the jobs. In the plate making department, a Kodak Trendsetter 800 which produces around 125 plates every day to feed their printing presses. 

The commercial and packaging printing company, which is gearing up for attaining various certifications, also has print management systems to manage the workflow, Chinese sample maker, Epson wide-format printer for proofing, digital printing machine from Xerox for short run jobs.

With a turnover of Rs 18-crore, Super Cassette’s printing facility employs over 100 people. The company, which prefers new machines over refurbished ones, has invested over Rs 10-crore in the printing facility. Misri confirmed that Super Cassette plans to invest more in procuring printing machines in the coming year.

“The growth in books has provided an impetus to the book printing market. School books printing market is growing so the opportunities are huge and we are targeting at a turnover of Rs 50 cr for 2013-14,” concluded Misri.