Super Cassette Industries targets Rs 50 crore
Super Cassette Industries, part of the T-Series group, has been printing covers for audio CDs and cassettes for close to 25 years and started taking up third-party printing jobs in the last couple of years. Recently, the company has added Muller Martini Feima-six station saddle sticher machine with cover feeder, stitching, trimming and belt delivery; nine-station gathering machine from Pramod Engineering; automatic sewing machine from Kalsi Machinery and other equipment to its post-press divisio
01 May 2013 | 2774 Views | By Rahul Kumar
Explaining the decision to invest in post-press, Lalit Misri, general manager – works, Super Cassette Industries, said, “Now, we can handle all kind of printing jobs including books, commercial and packaging. With this upgradation, our focus is on packaging." Presently, the ratio between packaging and commercial is 60:40.
Of the total production by the printing unit of the company, 40% encompasses in-house jobs. The remaining 60% consists of packaging printing jobs for perfume brands, pharmaceutical companies, magazine publishers and other commercial printing jobs.
The company has been undergoing expansion and renovation. Few months ago, the printing company invested in to a new four-colour Heidelberg CD 102 offset press, to meet growing demand. The printing unit also houses a Roland 500 and Dominant four-colour 19x26-inch presses, six-clamp perfect binding machine, one Diploma machine capable of folding 16 and 32 pages respectively and a three-knife trimmer from Welbound.
To cater the packaging customers, the unit also has a Yoko die-cutter from Galaxy Propac, an Eterna folder gluer machine from Suba Solutions, offline and spot UV machines from APL Machinery, two pasting machines and a series of manual die-cutting machines.
Super Cassette has 10 designers equipped with eight Mac systems to design the jobs. A plate-making department which consists of a Kodak Trendsetter 800 which produces approximately 125 plates everyday to feed their printing presses.
The commercial and packaging printing company, which is gearing up to attain various certifications, also has print management systems to manage the workflow, a Chinese sample-maker, Epson wide-format printer for proofing, digital printing machine from Xerox for short-run jobs.
With a turnover of Rs 18-crore, Super Cassette’s printing facility employs over 100 people. The company, which prefers new machines over refurbished ones, has invested over Rs 10-crore in its printing facility.
“The growth in the demand of books has provided an impetus to the book printing market. School books printing market is growing so the opportunities are huge and we are targeting at a turnover of Rs 50 cr for 2013-14,” concluded Misri.