Tata is no longer a top 100 global brand: Report
Blame it on the unrest at the top management of the Tata Group in the last few months, but it has appeared to have hurt the company’s brand value. The clear indication of this is that the brand dropped more than 20 spots to vacate its place among the world’s most valuable 100 brands in the latest Brand Finance Global 500 list.
15 Feb 2017 | By PrintWeek India
Tata is no longer a top 100 global brand: Report
According to the latest study, the Tata brand went down from 82 the previous year to 103. Despite this, however, it still remains India’s most valuable brand.
In contrast, telecom giant Airtel gained 52 spots to reach 190 and was second among the Indian brands on the list. LIC gained 61 places to hold the 222nd spot, while IT giant Infosys gained 50 to reach 251. SBI was fifth, as it dropped 50 spots to 294. Reliance Industries gained 97 spots to finish at 345. Indian Oil was the highest gainer as it advanced 125 spots to finish at 369. HCL Technologies gained 118 spots to reach 378. L&T dropped 19 spots to 498.
Meanwhile, Google is the world’s most valuable brand, after it closed a gap of almost USD 60 billion to overtake Apple, which had held the top spot since 2012. The Android and Chrome owner increased its value 24% to USD 109.5 billion – just moving ahead of Apple, which was down 27% to USD 107.1 billion.
Snapping at the heels of both is Amazon, which increased its brand value by more than half (53%) to USD 106.4 billion. If this year’s changes were replicated next year, Amazon would surge to first place in the rankings.
The ranking uses factors including marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation to produce a financial measure of how much value a brand contributes to its owner.
(Courtesy Campaign India)
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