Das has been associated with TCP since 2017. In this tenure, he has played a key role in strengthening the core Tata Tea brand and sub-brands. He was instrumental in creating a hyper-local brand positioning for Tata Tea’s diverse brand portfolio and formulating the marketing strategy for Tata Coffee Grand.

Sunil D'Souza, MD & CEO, Tata Consumer Products, said, “We are happy to elevate Puneet Das as president for packaged beverages. This is in line with our aspiration to recognise and groom internal talent. We have an exciting time ahead for our packaged beverages business with a focus on scaling up our distribution and reach, building on product innovation while strengthening the core portfolio. Puneet’s appointment comes at a time when the organisation is going through its transformation journey and we are confident that his experience and leadership will help us accelerate the business and achieve new heights.”

Das has more than 20 years of experience in the FMCG industry having worked in India, Africa and other markets. Before joining TCP, he has held senior marketing roles in top FMCG companies such as Marico, PepsiCo, and GSK Consumer.