TechNova’s tour in Mumbai, Delhi and Chennai
During the last one week, TechNova Imaging Systems along with RSG Solutions unveiled the soft proofing solution, Veripress developed by Australia’s Serendipity, in Mumbai, Delhi and Chennai.
31 Jul 2014 | 3602 Views | By Rushikesh Aravkar
Robert Murphy of Sandstone Software, the international distributor for Serendipity, facilitated the demonstrations for TechNova’s and RSG's clients from the newspaper, commercial printing and packaging segments in the three cities.
The Veripress soft kit enables soft proofing on the shopfloor using high-end displays and touch screen consoles. It uses the platesetter ripped 1-bit files to generate a proof for viewing on colour calibrated monitors.
“The primary reason that soft proofing didn’t pickup is because calibrating the displays was a tedious job, however, with Eizo’s high-end monitors the job is simplified,” said Murphy as he calibrated the high-end Eizo ColourEdge monitor, which forms the part of Veripress set-up. In India, Eizo is represented by RSG Technologies, which was also a part of all the demonstrations.
The system allows users to eliminate the use of a third party calibration device as the monitor has a built-in colourimeter, which coupled with Veripress’ screen calibration and verification tool allows quick calibration of the proofing display.
What makes Veripress unique is a feature called Calcheck, which enables print firms, agencies, and publishers to import and create their own ICC certification ‘pass or fail’ charts from any in-house or industry standard profile, thereby ensuring that all parties are viewing the same pages under certified conditions.
Murphy added, “Soft proof may contain print firm’s own press presets with different ink and paper colour, dot gains, number of ink keys, transparency factors and also wet on wet conditions.”
According to Murphy, the soft proofing solution is popular with the newspaper segment worldwide. In India, newspaper majors like Ananadabazar Patrika and Jagran are the top users.
During the demonstration in Navi Mumbai’s Ramada Hotel, PrintWeek India spoke to Times of India’s chief manager quality-production, Prashant Amritwar about his view on soft proofing.
Amritwar said, “In today’s press environment there is less time available for making hardcopy proofs hence soft proofs make sense. We have been using our in-house software for soft proofing for quite some time now. The beauty of Veripress is its ability to display the back page impression in the soft proof on the basis of the opacity of the paper. This feature will help us predict the printability of advertisements in a better way.”
Murphy added that the software is also relevant for packaging printers. He said, “Veripress allows better viewing, which is critical in packaging when it comes to trapping and overprinting. It also assists with accurate use of spot colours. In addition, the dot structures can be viewed under proof. Also, it is possible to measure the exact amount of spot colour required and order accordingly.”
“The primary reason that soft proofing didn’t pickup is because calibrating the displays was a tedious job, however, with Eizo’s high-end monitors the job is simplified,” said Murphy as he calibrated the high-end Eizo ColourEdge monitor, which forms the part of Veripress set-up. In India, Eizo is represented by RSG Technologies, which was also a part of all the demonstrations.
The system allows users to eliminate the use of a third party calibration device as the monitor has a built-in colourimeter, which coupled with Veripress’ screen calibration and verification tool allows quick calibration of the proofing display.
What makes Veripress unique is a feature called Calcheck, which enables print firms, agencies, and publishers to import and create their own ICC certification ‘pass or fail’ charts from any in-house or industry standard profile, thereby ensuring that all parties are viewing the same pages under certified conditions.
Murphy added, “Soft proof may contain print firm’s own press presets with different ink and paper colour, dot gains, number of ink keys, transparency factors and also wet on wet conditions.”
According to Murphy, the soft proofing solution is popular with the newspaper segment worldwide. In India, newspaper majors like Ananadabazar Patrika and Jagran are the top users.
During the demonstration in Navi Mumbai’s Ramada Hotel, PrintWeek India spoke to Times of India’s chief manager quality-production, Prashant Amritwar about his view on soft proofing.
Amritwar said, “In today’s press environment there is less time available for making hardcopy proofs hence soft proofs make sense. We have been using our in-house software for soft proofing for quite some time now. The beauty of Veripress is its ability to display the back page impression in the soft proof on the basis of the opacity of the paper. This feature will help us predict the printability of advertisements in a better way.”
Murphy added that the software is also relevant for packaging printers. He said, “Veripress allows better viewing, which is critical in packaging when it comes to trapping and overprinting. It also assists with accurate use of spot colours. In addition, the dot structures can be viewed under proof. Also, it is possible to measure the exact amount of spot colour required and order accordingly.”