TechNova launches Smartjet LP 112 digital inkjet press

Speaking to PrintWeek India, CEO for digital imaging solutions at TechNova, said, “We are commercially launching the machine here.” He added, “If you ask me what’s the difference between the time when it was unveiled  at Pamex 2013 and now, I would say, we were talking more about the concept, a prototype then, how it was developed, the benefits that a customer can derive out of the machine. Here, apart from impressing upon the benefits, we are also letting the customers know that the product is available, and should they want to buy, we would be able to deliver it.”

The label press can print at a maximum print speed of 12 inches / second at 1600 x 800 dpi, making it one of the fastest in its category. At the highest print resolution of 1600x1600 dpi, the printer can print six inches / second.

The LP112, TechNova claims, is ideally suited for high-speed high-res print-on-demand labels on various media types with capabilities to change the content on the fly. This includes applications like pressure-sensitive labels, retail tags, professional documents and many other applications.

Swarnangka said, “We are looking at two different segments. One is definitely the flexo players, who would like to cater to the print-on-demand market, or someone looking to supply small quantities of labels or maybe advance copies of labels, a typical digital requirement. We have also observed that this particular device has found a large fan-base among manufacturers like TechNova who will have an in-house labels requirement.”

Accordingly, the immediate benefit that one gets from such presses are: zero-level inventory, full control of print jobs, plus customised marketing information that can be printed over the labels. For example, a tiles manufacturer, wants to create say, a marketing promo plan, he can do it in-house.

TechNova also has a solution for post-press in the form of machines that could die-cut, embellish, and foil.

The SmartJet has been installed at a few beta sites and there a long list of interested customers, “As of now, there is only so much I can disclose,” said Swarnangka.