TimeOut announces its exit from the stands; adopts digital
Paprika Media's fortnightly, the TimeOut magazine has announced the discontinuation of the print version of its three editions; TimeOut Mumbai, TimeOut Delhi and TimeOut Banglore. The move, according to the company statement, followed after recurring losses.
07 Aug 2014 | 4564 Views | By PrintWeek India
However, the readers can still receive their dose of the cultural and entertainment events in their cities through its only-digital editions, which will be launched in October. Incidentally, the final edition of the magazine, which will be out on 15 September, marks the title's decade-long presence in India.
The transformation, according to a statement by Rajnish Rawat, chief operating officer of Paprika Media, to a leading newspaper, signifies an effort by the company to adapt to rapid changes in the way information is being consumed in India.
For TimeOut, this is not the first. In March last year, TimeOut had shut the print edition of TimeOut Chicago, transforming it into a digital-only publication.
For the Indian magazine publishing industry, this news is not the first of its kind. Last year, around the same time, Outlook group had announced the the closure of three of its magazines, Marie Claire, Geo and People with immediate effect. That said, special interests magazines and magazines with considerable online presence, which cater to a specific target audience, have been consistent in their performance and are far way from decline.
May be it is time for the Indian magazine publishing industry to relook at their strategies for content and presence across platforms.