Elaborating her views, Pinto said, “If printing is considered to be a theatre then pre-press is synonymous to rehearsals.”

“As a poorly prepared actor will never wow the audience, similarly a poorly prepared print job will ruin the brand,” added Pinto.

Pinto stressed upon the gamut of equipment used in pre-press technology at Trigon. “The tools of trade used by Trigon Digital ranges from Kodak NX approval, Esko Konsberg for prototyping, pre- distortion software for shrink sleeves and 3D studio visualisation,” added Pinto.

“These tools are a time and money saver for a pre-press house. They can help one visualise the post-production processes before hand,” said Pinto.

“The 3D studio visualisation software has the ability to provide the customer with embossing, shine processes on the computer screen which helps the customers to cut down to single option instead of four or five mock-ups,” she added.

Pinto showcased the 3D visualised packages. “For every job, we give a timeline of 24 hours. We receive the artwork from the agency in four options and half the day goes in for the colour separation for the print. Later we make the 3D model of the pack using the 3D studio visualisation software in two hours and send it for approval. The final stage is the making of mock-ups from the approved artwork.”

“Time is money in the current scenario and to preserve time pre-press is an important stage before entering into printing,” concluded Patricia.