Trigon Digital emphasises the role of digital proofing and packaging solutions

Speaking at the Kerala Master Printers Association’s (KMPA) Print & Beyond Conference in Kochi on 22 February 2025, Namugade showed how Trigon Digital, despite challenges, positioned itself as a leader in digital proofing and packaging solutions, leveraging automation and market-specific innovations to cater to brand owners and emerging businesses.

"The evolution of digital technology has allowed us to address industry pain points by providing flexible, scalable, and cost-effective proofing and packaging solutions," said Namugade. "Rather than competing on price, we focus on offering value through interactive packaging, QR code-enabled engagement, and rapid prototyping."

Trigon Digital’s journey began with an emphasis on colour proofing solutions, particularly for the packaging segment. "Early on, the high costs of proofing technology hindered adoption in India, but as the market evolved, so did the demand for faster, more efficient processes," Namugade noted. The company has since expanded its portfolio to include narrow-web digital printing and short-run packaging, catering to the needs of startups and brands requiring high customisation.

Namugade stressed the impact of e-commerce on packaging, particularly the increasing demand for smaller batch sizes and shorter turnaround times. "E-commerce has changed the game, pushing us to innovate and provide digital packaging solutions that align with changing consumer expectations," he explained.

Investing in automation and workforce training has been a key part of Trigon Digital’s strategy. "Technology plays a crucial role, but leadership must ensure that employees understand both the technical processes and customer objectives. A psychologically safe work environment fosters innovation," Namugade added.

Despite advancements in AI-driven workflows, Namugade believes human expertise remains indispensable. "Automation optimises efficiency, but print quality and colour accuracy still require skilled decision-making. It’s about striking the right balance between technology and craftsmanship."

Trigon Digital plans to continue investing in digital packaging solutions and expanding its reach. "India is emerging as a key market for digital packaging, and we are committed to refining our processes, expanding globally, and meeting the growing demand for sustainable, technology-driven solutions," Namugade concluded.