A typeface district in New York
A typeface is an aesthetic graphic expression of the spoken language that a civilisation uses ,for visual communication, says Jayraj Salgaokar who is presently in New York.
01 May 2015 | 2890 Views | By Samir Lukka
Other than watching plays and visiting museums, he found time to share a weblink with the PrintWeek India team.
Typographer and designer Tobias Frere-Jones, tracked down business directories of the period in the 19th century, and was able to plot out the locations for every foundry that had been active in New York between 1828 to 1909. And the startling picture that emerged: "New York once had a neighbourhood for typography."
Tobias says, "My guess is that they were following the newspapers. New York had dozens of newspapers back then, with most headquartered around Park Row, later nicknamed “Newspaper Row.” Crews composed and recomposed dozens of pages for every issue, with some papers publishing multiple editions throughout the day."
Jayraj Salgaokar said in a message from New York that "the peculiar character of the graphic design of a typeface, is the expression of the philosophy of the culture, of that civilisation." He added, "In short it's the face of a particular culture and civilisation."
Salgonkar hopes to visit the City Hall area where New York’s major newspapers were published and hopes to find "hand-set type which was cast in “type metal,” an alloy of lead, tin, and antimony."