The gen-next at Uflex, Anantshree Chaturvedi, vice chairman and CEO of Flex Films International, said, “We are showcasing our high barrier nylon replacement films. Nylon as a substrate has had a very high price volatility in the past two years.”

Chaturvedi added, “It is going through a cyclical shift in the marketplace where nylon barriers were used just for the sake of being used. What we are doing is presenting alternates to that and showing people that you should buy and use the optimum barrier you want so that you don’t over-engineer or under-engineer a packaging product just for the sake of a specification. Some of our barrier films provide that opportunity.”

Uflex’s EDP film was another star product at the show. “Another thing that I’m seeing a big trend towards is our EDP film, the HP digital print film. Digital as a concept has been moving fast but I haven’t seen it pick up as yet, especially in the Asian countries.”

Also on display at Flex Films’ stand were holographic and fresnel lens embossed films among other brand protection solutions.