UFlex reiterates commitment to environmental stewardship on Earth Day
On the occasion of Earth Day, UFlex reiterated its commitment to environmental protection by raising awareness about sustainability and responsible recycling of waste materials among primary school students.
22 Apr 2024 | 2196 Views | By Rahul Kumar
In collaboration with the non-profit, Say Earth, the company has engaged with 13 schools and educated more than 4,000 students on ecological balance and environmental sustainability. This was executed through a change management and educational program comprising a series of 45 hands-on workshops — aimed at enhancing the students' understanding of waste management techniques and contributing to a more environmentally conscious future.
Committed to creating innovation-led, future-ready, and technology-driven sustainable packaging solutions, UFlex has always been a pioneer in implementing programs for community impact and has been passionately engaged in corporate social responsibility (CSR) activities long before it became a statutory obligation. UFlex launched this CSR programme to instil environmentally conscious practices among primary school students in Noida in their formative education years.
The programme, run by the Say Earth NGO and the Dhartie Warriors Foundation, is designed to impart education on material sciences and waste recycling streams, along with interactive knowledge sessions from guest speakers and global sustainability experts.
Additionally, several students have also had the opportunity to visit UFlex's recycling facility in Noida, enhancing their knowledge about the process of recycling difficult-to-recycle multi-layer mixed plastic (MLP) waste.
Recognising the influence children wield within households, UFlex believes that school workshops enhance attitudes and behaviour toward managing material waste, as corroborated by research. These workshops aimed to impart knowledge on sustainability practices and the impact of recycling on the planet's future. UFlex has conducted 45 workshops at various schools in FY2024, including leading schools in Delhi-NCR, such as JBM Global, Father Agnel, and the Army Public School.
This CSR program focuses on promoting waste management through the 3Rs: Reduce, Reuse, and Recycle, with a specific emphasis on plastic waste segregation at its source. Segregation at the source facilitates recycling and resource reuse, thereby minimising landfill space.
Apoorvshree Chaturvedi, director of global operations at the UFlex Group, said, “Our collaboration with Say Earth highlights our commitment to environmental stewardship and community engagement. We believe educating young minds about sustainability is vital to securing a greener future for our planet. We are proud to support initiatives that promote responsible waste management and ecological balance, paving the way for a sustainable tomorrow.”
Ramveer Tanwar (Pond Man), co-founder of the SayEarth NGO said, “This collaboration represents a significant step forward in our collective mission to address the pressing issue of plastic waste and promote environmental sustainability. Together, we are fostering a greener future for generations to come."
The partnership between UFlex and Say Earth epitomises a collective commitment to environmental preservation and sustainable development. Through collaborative efforts and educational initiatives like this, UFlex is raising awareness and also actively working toward tangible solutions that ensure the safety of our ecosystems for generations to come.