Speaking to WhatPackaging? during his India visit last week, Andrew Hewitson, managing director, Reproflex 3, spoke about India plans that include building a knowledge centre in Mumbai and investment in a slew flexographic pre-press equipment.

This move, according to Hewitson, is in line with Reproflex 3’s strategy to expand in the Asia Pacific region. Hewitson said, “We see the Asia and Africa region as critical growth regions. And with a facility in Mumbai, we would be able to serve our global clients in these regions in an effective way.”

“We see a tremendous interest in flexography among packaging converters as well as brand owners. For this, we will continue to innovate and will keep our differentiation as a value player in the flexographic process,” said Hewitson.

Project Blue

Hewitson highlighted Reproflex 3’s patented Project Blue technology. With Project Blue’s fixed colour palette, fast changeovers, short-run capabilities and removal of resource-intensive pre-press, printers and brands achieve “superior packaging, while still taking a cost-effective product to market”.

He added, “Today through Project Blue, a flexo printer can produce the same print quality as gravure. We would like to partner with brand owners and converters by educating the possibilities in flexo among brand owners.”

“The plan is to bridge the gap between the brand owners and converters to achieve superior quality with flexo and handhold our customers to increase productivity plus help save costs,” quipped Hewitson. “We are confident in replicating the success that we have had with various brands globally.”

Established more than two decades ago, Reproflex 3 has facilities in the North and South of England as well as in the Middle East.