UPM Raflatac to introduce new labelling capabilities at Labelexpo Europe 2013

Harry Havenga, business segment manager for beverage, wine and spirits at UPM Raflatac, said, “RP 30 XTRA will introduce total performance and new branding potential in a full range of cold and wet conditions, with a greater variety of label forms, and in challenging positions on-bottle. It will also introduce fresh capabilities for specialist labelling applications.”

RP 30 XTRA offers more scope for label design, with strong and resilient adhesion on glass enabling smaller label sizes and more complex label shapes. It also offers more flexibility for label placement on bottle shoulders and necks as part of the overall product design.

RP 30 XTRA has good resistance to humid conditions and water, and minimizes the potential for label creasing when bottles are subject to cold storage and temperature fluctuations during shipping. RP 30 XTRA also performs well in ice bucket conditions, leaving a lasting impression of a premium-label brand.

“Good compatibility with a more extensive selection of WSA paper face stocks further broadens brand owners’ options for design and differentiation. For labelling all wines, spirits and beverages, this adhesive truly pushes the boundaries for product design and creating a lasting bond with consumers,” concluded Havenga.