UPM Raflatac strides towards circular economy

Robert Taylor, sustainability director, UPM Raflatac said, “Labels are everywhere and are an integral part of the packaging. Wrapped around food, beverages, cosmetics and medicines, to name a few.”

He added, “We would like to invite our clients, brands, and other stakeholders to work with us to make the plastics economy truly circular." 

This newest commitment is in tandem with UPM Raflatac’s solutions such as the RafCycle recycling concept, thin film materials, wash-off adhesives and label materials containing recycled content.

Dame Ellen MacArthur, the founder of the Ellen MacArthur Foundation, said, "The New Plastics Economy Global Commitment draws a line in the sand, with businesses, governments and others around the world uniting behind a clear vision for what we need to create a circular economy for plastic. This is just one step on what will be a challenging journey, but one which can lead to huge benefits for society, the economy and the environment."

The Global Commitment is in collaboration with UN. It aims to create 'a new normal' for plastic packaging. 

According to the New Plastics Economy Global Commitment, targets will be reviewed every 18 months and the businesses who have signed the commitment will publish an annual data on its progress to help drive momentum and ensure transparency.

“I encourage all businesses and governments to go further and embark on a race to the top in the creation of a circular economy for plastic. One in which this material never becomes waste or pollution", added MacArthur.