Top US associations become Epicomm
Top American print associations like AMSP, NAPL and NAQP are Epicomm. The association’s new name and logo were revealed on 19 January 2015 during its Executive Leadership Summit at Las Vegas. The association was created on 1 January, 2014, through the merger of the Association of Marketing Service Providers, National Association for Printing Leadership, and National Association of Quick Printers and has operated under the name AMSP/NAPL/NAQP since that time.
23 Jan 2015 | By Dibyajyoti Sarma
“AMSP, NAPL, and NAQP have a long and distinguished history of service to the printing and mailing industry, but that industry is changing and we recognise that. If we are to serve our members’ evolving needs at the highest level, our association must change as well,” said Tom Duchene, chairman of the association’s Board of Trustees, which selected the new brand following a comprehensive survey of more than 200 members from all industry segments by a third-party organisation that specialises in association branding.
“By unifying our combined resources under our new Epicomm name― representative of the “epiccommunications” industry we serve―we are launching a new organisation that is firmly focused on the future and ready to adapt to its challenges,” Duchene added.
“Change is a constant in our industry and tenaciously hanging on to the status quo is a recipe for failure,” said Ken Garner, president and chief executive officer, Epicomm. “We are also looking to the future by launching new member-focused initiatives, including an in-depth member survey that will seek to understand more fully what Epicomm can and should provide its members in today’s evolving industry.”
In addition to the new name, Epicomm also has a new tagline, Association for Leaders in Print, Mail, Fulfillment, and Marketing Services. Garner said the association will be surveying members to learn how it can update its value proposition to ensure that it delivers services that will help them become and remain leaders in whatever segments of our industry they do business.