Surprisingly, the customer decided to buy the machine within hours of discussions with UV Graphics. "I have been trying to purchase a machine that is both easy to operate and high on deliverance. After my evaluation of the solution offered by UV Graphics, I am confident that this is the perfect technology that I have been seeking. Due to less availability of skilled labour in our region, one of the most critical factors while selecting a machine is the ease of understanding. This machine score well in these criteria. The machine would give us perfect registration," said Danie Coetzee, managing director, Price and Pack.

UV Graphics will install the machine by October-November 2013. He also shared that the company has offered him the option of remote diagnosis of the machine in case of any issue. Price and Pack operating from Johannesburg, has three flexo machines at its unit. The company has grown 500% in the last four years. Coetzee plans to have a separate plate mounting unit.

At the show we have seen a plate mounter that takes around six minutes to mount a plate. However, this machine can mount a plate in less than 2 min labels. "The idea has changed the concept of plate mounting. The machine is simple yet powerful,” he added.

Abhay Dutta, director, UV Graphics, “We came here with a selected number of machines to display and we were already sold out by the second day. We have received over 45 orders. The monetary turnaround is not so big, but the recognition and acceptance of the product is overwhelming. Easter Europe and southern Europe form the largest number of our new customers at his event.”