Rohit Badlani, director of Uvbiz said, “We understand that in an evolving marketing such as India, where, with geographical changes, the language, lifestyles and festivals change; marketing professionals make efforts to cater to these region-specific opportunities through packaging. Short-runs become a necessity here. And thus, we shortlisted on Brotech to enhance our short-run delivery process. It also adds to our capability to cater to new customers cost-effectively and handle a large number of jobs changes each day.”

The sale was facilitated by New Delhi-based Weldon Celloplast, which represents a range of international brands for the label printing industry. Kanwardeep Sahni, managing director of Weldon, said, “Uvbiz finalised on the machine after a thorough evaluation. We are very happy to associate with them. Rohit Badlani is known to employ a dynamic approach and invest in the right equipment at the right time to provide the best quality of jobs to his customers.”

According to the Indore-based firm, the DL 430 befits the offline finishing of in-mould labels among other applications and can play a substantial role in catering to the customers’ demand for short-runs.

MB Industries, which has been a contract manufacturer for popular FMCG brands for around 25 years, backward integrated the manufacturing of flexible packages by setting up Uvbiz. To set up this new division, the company invested in enhancing its coating, laminating, printing and converting capabilities to be able to support the short and long-term packaging needs of a wide range of customers. It had also set up a new pre-press and plate-making department.