Varanasi's V Prints expects 50% growth with Ricoh Pro C9110

You may see Varanasi, the eternal city, with its burning ghats and its devotees, as a place out of sync with time. But the UP town on the river Ganga, the constituency of the country’s prime minister, is fast catching up with technology. Puneet Jaiswal, the proprietor of the city’s V Prints is a prime example.

30 Dec 2015 | By Rahul Kumar

The firm, established in 2010, recently invested in a digital cut-sheet printing press, Ricoh Pro C9110. The reason was simple: fast delivery. “Fast delivery is the key for a print production facility nowadays. We found that it is possible only through digital technology, as offset is an expensive technology for short run,” said Jaiswal, adding that with the new installation, the first generation print firm is poised to offer exactly the same to its customers.

This is the company’s first investment in digital, and according to Jaiswal, this is the first of its kind digital printing press in the vicinity. “The Ricoh Pro C9110 can print on both sides of the media in one go. We can print A3 and 13x27-inches media on it. These were the reasons why we invested in a digital cut-sheet printer,” Jaiswal said.

The production printer can print high-speed digital output at near-offset quality and can add variable data and a wider range of media options for large or small print runs, offering customers more print options. It can print from wide range of oversized signs, banners and point-of-purchase displays to brochures, handouts and postcards.

The machine was installed at the V Print facility in the second week of December 2015. The commercial printing company has produced more than 7,000 sheets on the machine so far.

The firm is located at Kabir Chaura. According to legends, this is the place where 15th century mystic poet Sant Kabir grew up.

The client range of V Prints includes book publishers, local entrepreneurs, educational institutions and walk-in customers. The company’s existing facility is equipped with one four-colour Akiyama and three single-colour offset printing presses, one Fuji CTP and a binding unit. “We want to deliver the full product to our customers. So we have the machinery for each and every print production under one roof. Right now, we can handle any job that comes our way,” Jaiswal said.

V Prints has an area of 4,000 sq/ft and eight people work for the company. “Being a new entrant in digital, we are planning 100% growth in the digital segment and 50% growth for the company,” Jaiswal concluded.

Varanasi, known as the spiritual capital of India, has more than 500 printing facilities of all sizes, of which around 80 printing facilities are registered.