Commenting on the appointment, Bipin Narang, director marketing, Vistaprint India, said, “We understand that India is an extremely cost-conscious market, and with our technology backbone, Vistaprint not only offers price-quality proposition, but will drive a fundamental change in the way small businesses and consumers will order printed products and services in India.”

Narang added that, “We are happy to partner with Carat Media Services for our future business challenges."

Himanka Das, senior vice president, Carat Media Services said, “ The team at Carat is happy with the opportunity to design integrated media ecosystems for Vistaprint’s business challenges in India.” Das added that, “It gives us an opportunity to go beyond looking at people just as a demograhic and instead deliver media solutions based on consumer’s relationship with different media, the brand and the way printing business exists in India.”

Vistaprint, an online provider of professional marketing and gifting products and services to small businesses and independent professionals, has launched its operations in India to provide consumers with a range of customised marketing and personalised gifting products and services.