Vistaprint launches personalised masks, MakeYourMask contest
Vistaprint India, an online provider of customised printing products, aims to add a "touch of fun" to the crucial measure of wearing masks with its latest initiative.
08 May 2020 | By Aultrin Vijay
Amid the global outbreak of Covid-19, various parts of India have mandated the use of masks to protect citizens from the contagion. In a bid to urge more people to use face masks, Vistaprint is conducting a unique #MakeYourMask contests through its social media handles.
With the contest, the company will encourage participants to unleash their creativity and share the designs that they would want to feature on their masks. The creator of the most impressive design will get a chance to win a personalised face mask from the brand.
Bharath Sastry, CEO at Vistaprint India said, “In the current situation, keeping ourselves and our loved ones safe should be the topmost priority. Since wearing a mask in public has been encouraged, it would also be great to have fun with them, to personalise them either to communicate a message or simply to wear your identity. We are confident that personalised masks and the contest will encourage more people to wear masks.”
After pre-printed masks, Vistaprint recently expanded its portfolio to personalised masks – the fourth product launched in this category. The personalised masks support images and text, and can be created in a few simple steps.
According to the company, these masks are economical and sustainable to use as it is washable and reusable. Through this contest, the brand will bolster its commitment to community protection and the creation of fun and exciting gear for India.
With roots in the Netherlands, the company started operations in India six years ago and has its head office in Mumbai. Vistaprint offers a wide selection of products and printing services. These include visiting cards, letterheads, and stationery for businesses and products such as pens, coffee mugs, calendars, books and clothing for individuals.