The company’s parent, earlier this week, changed its corporate name to Cimpress in a bid to provide distinction between the corporate entity and web-to-print portfolio of customer-facing brands such as Vistaprint, Drukwerkdeal, Albelli and Pixartprinting.    
 
Vistaprint will remain the company’s consumer brand in India, informed Bipin Narang, CMO, Vistaprint India, while speaking to PrintWeek India.

Over the past decade, the company has invested over USD 1.3 billion in technology, development and capital investments. The new investment will help evolve company’s operational capabilities into a shared mass customisation platform (MCP).

This new software platform will improve and standardise the online interface and the back-end system it uses to provide personalised products to its customers.

The newly appointed chief operating officer at Cimpress, Don Nelson, said, “The future of mass customisation is very promising for those companies that can combine world class capabilities in software and manufacturing.”

“The key is to have massive scale, yet produce in small quantities. The old paradigm of job-shop production of orders one at a time simply is not able to compete with technology-driven mass customisation,” concluded Nelson.