Kalra also shared information on the different eco-friendly adhesives that Pidilite manufacturer for the packaging and paper converting segments, as well as other industries.

The Webinar jointly hosted by PrintWeek India and Pidilite Industries, the sponsor of Packaging Converter of the Year Awards (General) 2017 saw 247 delegates register for the event.

The 85 minutes of interactive session revolved around presentation and case-studies shared by Vipul Arora, manager operations at ITC India;  Selvakumar Kadarkarai, director of Sivakasi-based Lovely Offset and Animesh Kejriwal, director of Parksons Graphics.

Noel D'Cunha, managing editor of PrintWeek India kick-started and shared his views on how sustainability can be an important tool in competitive printing. "The equipment you invest in makes huge contributions towards being green. In all this, the relationship between the suppliers and the print firm plays a crucial role too."

Arora in his presentation on "Sustainability makes business sense" spoke on how will project the key sustainability initiatives that ITC has taken over last few years and the impact they have had on ITC’s operations. He added, how these initiatives have helped its achieve Carbon positive 11 years in a row, water positive 14 years in a row and solid waste recycling positive 9 years in a row. 
 
Kadarkarai in his presentation shared details on initiatives taken at Lovely’s Sivakasi plant and touched upon points such as recycling policy, power generation use of non-conventional sources, energy conservation policy among others. He said, “We have installed eight wind turbines with a capacity of 2000KW and a 100KW solar plant also with a plan to install more wind turbines to meet our entire power requirement.”

Kejriwal shared his inputs on the application of green printing in the existing companies. He said, “Consumption can be reduced by setting up a framework for measurement, identifying the areas of improvement, doing a pilot, verifying the results and finally executing the initiative across the plant”
 
The webinar ended with an elaborate question and answer round, wherein attendees raised questions regarding applications of green methods at the designing level, alcohol-free offset process, requirements for installing solar or wind energy initiatives.