Impel, the packaging equipment arm of the post-press specialist Welbound Group, will sell and service Econocorp’s case packing, tray forming and cartoning machines in the region.

Welbound’s chief technical officer Suresh Nair visited Econocorp’s operations in the US to study the range of products that find applications in the end-of-line automation across different industries.

Nair said, “Econocorp has products that address the requirement of small to medium size manufacturers in the US and I see a perfect alignment between the two companies – with the technology on one side and application services on the other side. The Indian customers with multi-location units requiring medium yet varied throughputs will clearly identify with the Econocorp solutions.”

According to Nair, Econocorp’s products stand out for the simplistic yet highly efficient design that leads to high throughputs with minimal cost of ownership.

With over 50 years of experience in the packaging industry, Econocorp is one of the top manufacturers of case packing, tray forming, and cartoning machines. “We are very excited to have the opportunity to grow our business in the large competitive Indian market with the right mix of a large technically qualified service team of Welbound,” said, Alfonso Posada, international sales manager, Econocorp.

Pallippuram Sajith, director and CEO of Impel, said, “We will leverage our 100 member strong sales and service team to spread the benefits of the Econocorp solutions across the country. We will also use the marketing channels to discuss the benefits in automating the case packing, wrapping and also for seeking the security of products in transit.”

Sajith added, “Besides this, we also have our own range of case sealers with unique offerings that are finding acceptance among the brand owners in food and FMCG segment. We will be showcasing our entire range at Interpack 2017 in Duesseldorf.”

Welbound also has strong partnerships with Henkel Adhesives, Nordson gluing systems and Italy-based Siat for taping.