On 22 and 23 June 2021, machine manufacturer Windmöller and Hölscher held its second Virtual Expo to present its latest technologies and products.

Peter Steinbeck, CEO and managing partner at W&H said, “Many live shows are still postponed – so we decided to host another great virtual event to inform our customers.”

To accommodate different time zones of visitors, the virtual expo was held live two times a day. In three Tech Arenas, one dedicated to extrusion, one to printing and one to converting, 12 different sessions were held by W&H experts.

W&H’s subsidiaries Garant, specialist for paper bag machines and Aventus, focused on FFS-technology, joined the Tech Arena for converters and fillers. In addition to the sessions, sales contact persons from around the world were available for individual chats and consultations at the platform.

Two days, 3 Arenas, 12 Sessions
The 12 tech sessions focused on the three main topics: efficient production, Packaging 4.0 and sustainability. New technologies such as the Optimex II blown film line in working width 2,600 mm and the corresponding all new winder Filmatic II O were introduced.

The sessions for printers also introduced a new winder, optimised for less waste and highest winding quality. It also included in-depth explanations of the flexo and gravure printing processes with a focus on different automation and handling systems. In the Converting Arena visitors were shown the broad portfolio of the W&H group and its subsidiaries: From the sift-proof AD Profilm sack to the new Matador bag made of paper.

In the future the company sees a beneficial combination of digital and in-person-events. “Virtual shows are great because they are easy to attend and save travelling time. However, the experience of meeting in person at live events is unique and very important to us. So, we are looking very much forward to the K 2022. We will for sure use the digital possibilities to make attendance as easy as possible, but we will also be in Düsseldorf with our booth,” Steinbeck concluded.