The Bhaskar group stepped up its reader-connect approach by conducting a 10 days survey in Gujarat. One of the survey outcomes suggested that women being the anchor of the society, their views and perceptions on state, nation and society must be reflected in the newspaper.

Acting on the survey recommendations, Dainik Bhaskar has taken a landmark step by appointing a prominent women personality from Gujarat to take the responsibility of a guest editor of the Sunday edition. Renowned actor Swaroop Sampat was the first editor for the 21 February edition, to be followed by other prominent women personalities.

Further, in keeping with readers’ changing requirements, Divya Bhaskar has undertaken various major editorial initiatives in Gujarat. These initiatives includes ‘Dharma Darshan’, a dedicated two-page editorial on Thursday for the elderly containing information about health and happiness; a dedicated page for jobs on Tuesdays for youths; a special page for women benched by a guest editor to bring forth their opinion on global, national, social and political issues; Sunday special column ‘Gauravata Gujarati Coloumn’ carrying interesting motivational stories from the nation and world; a special feature on Gujarati Literature on every Wednesday.

Devendra Bhatnagar, state editorial head, said, “Divya Bhaskar, being a reader-centric newspaper, has always believed in evolving as per the changing readers’ requirement. We, at Dainik Bhaskar group, continue to focus on editorial excellence and bringing the revolutionary changes in the newspaper industry. Yet again, we have created history by bringing prominent women personalities as editorial-in-chair for publishing a particular weekday newspaper in Gujarat to reflect their perspective and impact on the society. Further, as a responsible newspaper, we continue to raise the voice for the social issues and put forwards the perspective with all the force needed. At Dainik Bhaskar, we are committed towards complying with the wishes of the readers’ and we would continue to do it in the future.”

Sanjeev Chouhan, state business head, added, “This is a momentous step by the Dainik Bhaskar Group. This initiative aids in bringing forth the perspective of the woman, the backbone of our society. Additionally, we continue to evolve to cater to the changing requirements of youth, senior citizens and working men and women. In light of the becoming more readers’ relevant, we continue to provide our readers with something extraordinary to keep them engaged with the newspaper, and all our efforts are made while keeping the readers in mind.”