Klaus Nielsen, general manager Xeikon Asia, said, “We are seeing unprecedented global growth in the desire for digital printing solutions for labels and packaging. We are very pleased to be able to open this important Innovation Centre in Shanghai and bring our technology to this region. Xeikon’s high technology facility will play an important role in the development of our business in China and will support our Chinese customers in helping them to make considered decisions when investing in Xeikon’s digital technologies. We would like to thank our teams in Shanghai for conducting such a successful grand opening event.”

The centre will be equipped to house the latest Xeikon equipment and technologies such as its front-end workflow software – the X-800, and Xeikon 3500, a digital label press for folding carton production using dry toner technology for food safety compliance, among other products.

The inauguration of the Innovation Centre in Shanghai, comprised of Benoit Chatelard, president and CEO of Xeikon, Klaus Nielsen, general manager Xeikon Asia, and Jackie Chen, sales manager Greater China.

“With over 30 years of experience pioneering digital label and packaging technologies, Xeikon has much to offer the Asian markets. With the opening of this much awaited center, visitors will now be able to experience ‘real-life’ examples and test the latest solutions using Xeikon’s certified dry toner technology. They will be able to discover the true creative quality of the end-products and the opportunities in different sectors that this can offer them to differentiate and grow their business," added Nielsen.

The centre aims to provide a platform to test applications and options for revenue streams and business growth. According to the company, the centre has been planned as a technology hub for hands-on interaction and a ‘go-to’ demonstration centre where personal care and attention will be given to customers looking for advice and expertise on new ideas to transform their business models. 

Nielsen concluded, "The opening of this Innovation and Technology Centre in Shanghai is going to help develop business both for Xeikon and its Chinese customers.”