Klaus Nielsen, director, Xeikon APAC, said, “We are seeing an increasing trend year-on-year in this region for marketing on packaging. As the consumer’s purchasing power grows in the Asian markets, brand owners will be looking for fresh ways to differentiate their product lines with creative, high-quality and distinctive labels as well as innovative packaging for shelf impact. By developing added value label solutions and sustainable flexible packaging application, Xeikon is responding to what we call ‘customer-driven innovation’.”

The company recently participated at Labelexpo Europe held in September 2019 in Brussels and Printing United in Dallas in the USA in October 2019. “We are attending Labelexpo Asia to help guide the region’s potential customers looking to enter new markets such as food labels or labels for wines, spirits, health, beauty, and pharmaceuticals. We continue to develop our product portfolio for diverse and global markets to meet the current challenges in our fast-moving world of consumerism,” added Nielsen.

At the trade show, Xeikon will showcase its entry-level digital label press, Xeikon 3030, and it is set to bring its expertise and a creative portfolio of digital printing solutions and applications to provide the printers and converters in the Asian label and packaging communities with new ideas for business growth.

The Xeikon 3030 digital label press can offer printers and converters the capability to achieve 90% of all label printing applications for multiple sectors, claims the company. “This is the ideal entry-level press for companies looking for new revenue streams and new opportunities. Printing with dry toner technology, the Xeikon 3030 has many advantages in terms of speed of production and JIT versioning,” said a company press note shared with PrintWeek.

He concluded, “With over 30 years of experience pioneering colour digital printing technology for the professional printing market, we are delighted to attend Labelexpo Asia. Xeikon has much to offer the Asian label and packaging community. Especially those companies looking to enter new markets and create business growth. Digital printing offers huge scope for a fresh way of thinking and a diversity of applications. There is a high demand for products that can differentiate a brand and consumer choice is ever more challenging. Xeikon sees these trends as opportunities. With our broad technology portfolio and latest innovations, we are in a perfect position to respond to current market trends and provide customers with any solution required. With our new applications, new innovations and our new online advisory tool ‘Transform’, Xeikon is hoping to create a great deal of interest at this year’s Labelexpo Asia”.

The visitors can reach out to Xeikon at booth P30 in the Flexpack Asia Arena.