Xerox accelerates focus on photo printing at Photofest 2016

Balaji Rajagopalan, executive director, technology, channels and international relations, said, “Photo-printing is a key segment of growth for us. Given the ever-increasing requirements for on-demand printing, photo-albums and other forms of personalised printing, we have witnessed a significant growth in this sector. The Xerox production devices we showcased at the event offer great color pantones, quality offset like finish and most importantly, quicker registration process.”

According to Rajagopalan, the Color C70 has exceptional energy saving capabilities, which gives the customer great savings over a long period. “The Versant 80 is another great device, especially for the photo-printing segment. Its 10-bit image quality and ultra HD capabilities gives great finish and minute color details, which makes it a must buy for customers doing photo printing, ” he added.

In the last year, Xerox India has launched these products last year, which found a great fit for the photo-printing segment. The Xerox Versant 80 provides production press capabilities with walk-up simplicity, offset-quality performance and automated features that remove the guesswork from optimising image quality, color and registration.

The Xerox Color C70 offers the widest range of applications in this market space, including running synthetics, vinyls, window clings, carbonless paper, non-tearable paper, transfer papers, magnets and many other unique applications.

Kaja Hussain of Palakkad, Kerala-based Noble Digital Signage is a happy user of Versant 80. “The device is a great fit for our business. We have been associated with Xerox for more than 14 years and the experience has been the best until date. Starting from product quality to Xerox’s service, we always have had a good experience,” he said.