Xerox appoints Supertron Electronics as national distributor partner
Xerox India recently announced its new national distributor partner for office products and supplies – Supertron Electronics, a leading IT and telecom distribution company, which has graduated from regional to national level.
30 Jun 2016 | 3648 Views | By Rahul Kumar
Balaji Rajagopalan, executive director, technology, channels and international distributor operations, said, “We are pleased to partner with Supertron Electronics on our journey. This association is reflective of our concerted efforts and focus in strengthening the channel partners ecosystem and our ability to share products across multiple touch points in the country. Supertron caters to over 9,000 channel partners spread across the regions. This partnership will allow us to make our office products and supplies accessible and available to a greater audience, thereby improving coverage and visibility.”
Balaji added that the company’s recently launched 14 Xerox ConnectKey-enabled i-Series MFPs, both colour and monochrome, are already available with Supertron Electronics across its 39 branches and 27 service locations.
To drive distribution business to supply chain management, Supertron has taken steps to increase its footprints more and more on smaller towns and increase the channel breadth rather than relying more on major cities. The company has extended its presence beyond metro cities of B, C and D class cities with a significant and growing presence in the upcountry and remote towns as well.