Xerox introduces Versant 2100 for mid-level printers

Xerox India has launched the new Xerox Versant 2100 digital printing press, which are targeted at mid- to high-end segment of the digital printing industry.

05 Sep 2014 | 5286 Views | By Rahul Kumar

The press, with an offset-like matte finish, will revolutionise the digital printing industry in India and also expand the market to tier II cities for on-demand printing in the commercial and photo printing segments, said Balaji Rajagopalan, executive director, technology, channels & international distributor operations, Xerox India. “We are looking to aggressively market the Xerox Versant 2100 press through multiple city road shows across the country this quarter,” he added.

The digital production engine can print up to 100 pages-per-minute with Ultra HD image quality. It can be used for personalised communications, collateral, brochures, photo publishing and specialty print products.

The newly launched digital printing press offers automates colour control, creates image-to-media alignment profiles and delivers brand-managed colour in less time with less waste with an inline, integrated Full Width Array. The machine maintains tight registration throughout, from page-to-page and run-to-run, with Production Accurate Registration technology.

For the photo market, the press produces smooth sweeps and gradients, sharp images, graphics and text with the new Ultra HD Resolution, which Xerox officials claimed is an industry first. Applications are rendered at 1200x1200 dpi at up to 10-bits – that’s 300% more pixels and color precision rendered than the 600x600 dpi standard.

The press offers three controller options – the Xerox EX and EX-P 2100 Print Server, powered by Fiery, and the Xerox FreeFlow Print Server – so that users can tailor the press to their production needs. It also supports an array of substrates including linen, polyester, vinyl magnet and specialty stocks.

The Xerox Versant 2100 press will fulfill the needs of commercial printers, quick printers, photo labs and in-plant operations seeking a mid-range device with high-end capabilities. “With industry exclusive features such as 10-bit processing and standard Full Width Array for automated colour management, it is well suited for Indian printers who desire to create high quality collaterals with smooth sweeps and gradients, outstanding shadow detail, and superior halftones,” said Pankaj Kalra, head, production systems group, Xerox India.

More for printers

With the Xerox Versant 2100 press, printers can competitively position themselves to win new jobs and retain repeatable business with numerous workflow options. For example, with Xerox FreeFlow Core, printers can automate complex prepress steps and with XMPie StoreFlow, they will be able to create and deliver revenue generating web-to-print portals. With the Xerox Stock Library Manager, printers can simplify the management of paper stocks, easily adding new ones or using the preloaded validated, approved stocks.

Printers can also rely on Xerox Connect Advantage Services, which combines diagnostic technology with a team of specialists to proactively solve problems; and turn toXerox’s ProfitAccelerator Digital Business Resources for the largest collection of business development tools and services in the industry.

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