Xerox introduces wide-format printer for graphics market

The new, single pass sheet-fed or roll-fed machine, uses Memjet inkjet technology and is targeted at printers servicing the indoor poster, banner, signage and point-of-purchase display graphics markets.

Pankaj Kalra, head, production systems group, Xerox India, said, “It comprises five stationary print heads that the manufacturer said utilise breakthrough technology enabling printers to achieve results that have been previously unattainable in the market.”

Xerox claims that the machine completes jobs more than 40 times faster than comparable wide format systems (up to 4,520 square feet/420 square meters per hour). 30 foot banners can be printed in one minute and production runs of 200 prints in about 20 minutes.

The wide-format press, which is driven by Caldera’s Grand RIP Plus, is suitable for a range of substrates such as textile, vinyl, backlit and stoplight films as well as standard and coated papers and uses aqueous inkjet, dye-based inks in CMYK.

According to Kalra, the new machine has been designed to address to meet changing needs in the industry such as shorter turnaround times as well as personalisation and versioning.

Besides this, Xerox also showcased Phaser 780 and Xerox 570 digital presses.