The company highlighted how its offerings can help infuse more speciality colours, deliver fast turnaround and personalisation with metallics and fluorescent colours, improve productivity driving higher margins, and delivering higher-value print at premium prices.

At the show, Xerox showcases its latest production offerings.

The flagship Xerox Iridesse colour production press with EFI Fiery EX-P 6 DFE delivers the capability of printing up to 10 colours and six in a single pass, fed with vacuum feeders for the first time in India.

The latest version of the successful Xerox Versant 280 comes with Fiery FS400, vacuum feeders, and specialty vivid and florescent colours.

The Xerox Primelink C9070 comes with vivid toners, including gold, silver, clear and white, and fluorescent – cyan, magenta, and yellow, with the ability to glow in the dark.

The XMPie is a software platform for driving effective audience engagement with personalising and automating campaigns — using print and digital media — to provide complete omnichannel consistency. 

The FreeFlow Digital Workflow Collection combines to optimise production and eliminate costly touchpoints throughout the value chain.

Shankaracharya Laskar, director, technology and channels, Xerox, said, “Customers can hit the ground running with the Xerox Adaptive CMYK+ Kit, adding shiny metallics, bold whites, and glowing fluorescent colours to a Versant 280 or PrimeLink C9070 printer, extending the palette to more than a million colours using 11 new toners. No other manufacturer offers a range of user-installable toner kits. Only with Xerox can customers switch from CMYK, to specialty colours with no tools, and back to CMYK in minutes, all within a single device.”