Yash Pakka’s CHUK brand enters partnership with Blinkit

Compostable food service ware brand CHUK has joined hands with Blinkit, an instant delivery service brand in India, as its sustainability partner. The brand claims that Blinkit, formerly known as Grofers, will deliver CHUK’s products to end-consumers within 10 minutes.

Through this partnership, CHUK aims to serve one crore pieces to the end-consumers on the platform in FY 2022-23. “Blinkit enables CHUK’s desire to reach the consumer within a stipulated period and lowest cost addition. As Blinkit’s sustainability partner, CHUK aims to create a pan-India online presence. In doing so, it plans to facilitate easier access to its range of products for customers across geographies,” a release shared with WhatPackaging? stated.

Ved Krishna, vice-chairman, Yash Pakka (CHUK’s parent company) said, “Since its inception, CHUK has envisioned a world where compostable tableware is the norm, not the exception. Our partnership with Blinkit as its sustainability partner is a significant step towards achieving this goal. With this, we want to be available wherever our customers are present, whether it is for a party or for Covid-mandated isolation, we’ll be there in just 10 minutes.”

Albinder Dhindsa, founder and CEO, Blinkit, said, “Sustainability is a huge focal area for us at Blinkit. Over 75% of our packaging is already done in sustainable materials, such as compostable bags and cloth bags and we make sure our fruits and vegetables are packed in recycled paper rather than plastic. Given we see a huge demand for disposable tableware every Friday and Saturday, now instead of stocking paper or styrofoam products, we are glad to offer an entire disposable range, including plates, trays, and bowls, made of plant-based sustainable materials in partnership with CHUK.”

Online access to CHUK’s innovative, compostable solutions through platforms such as Blinkit is said to bolster the growth of the sustainable packaging business. This would also contribute to the ongoing and fast-growing crusade against single-use plastics, significantly reducing the burden on the environment.