Flexo Image Graphics (FIG) sales and service partner for Mark Andy in India will install the P3 press.

“We purchased the performance series from Mark Andy because of its innovative print platform. We anticipate that our customers will benefit from the P3 machine’s consistently high print quality,” said Ajaydeep Singh who has been heading the production for Zodiac for last decade and half.

“The demand levels at our customers' end are steadily increasing and with the addition of the P3 performance series press, we are sure to continue to meet our customers’ expectations and perhaps give them more than they can ask for. The press is highly efficient and minimal additional operator training is required due to its simple design,” he added.

Zodiac Reprographics, previously known as Zodiac Printers was established in 1981 as a letterpress unit, printing labels for the liquor segment. In 2005, the company moved into four-colour printing catering to all the multi-colour printing jobs of the customers.

“One of the reasons for conversion was diversification as diversifying is not only an excellent growth strategy, but it also allows you to fill seasonal voids and, of course, increases sales and profit margins," added Singh.

With the investment in this new P3 press, Zodiac is all poised for growth, not only in the liquor industry but also catering to a whole lot of FMCG clients which were developed over the years,” said Jaideep, Singh’s brother, who heads the sales and finance for the company.

The Rs 60-lakh annual turnover company in 2005 is today cruising with a Rs 6-crore turnover per year.