Heidelberg SM102

The Naths of Bengaluru-based Ravi Graphics tell Deepika Arwind that the Heidelberg 102 permits them to explore markets to print on special media.

10 May 2013 | By PrintWeek India

Heidelberg SM102

What does the machine do?
The answer lies in the name of the company, “HEI” delberg”. It produces extremely high quality print. Any printer’s misery is heightened when printing grey, orange, burgundy etc. But in this case there is no second guessing. It’s pure print.

Why did you choose this particular machine?

We had experience with Manroland, Komori, Mitsubishi and Dominant but never with Heidelberg. So we decided to upgrade – and own a Heidelberg.

Did you look at any other similar machines?

Yes. The Roland 700 and the Komori LS440.

Why did you make this purchase?

We have not only put quality ahead of price but also thought of the need of a press to cater quality to the market.

What features do you particular like?

CIP 3 data transfer from CTP to the press centre. In fact, the

make-ready for the next job is ready while the present one is in production. Plus it has features like de-curler and in-built tutorial.

Is there anything that you dislike?

The transfer jackets are very sensitive and prone to getting

damaged due to paper.

Is there anything that you wish it had that it doesn’t?

Nothing.

How fast is it?

It offers a highly efficient make-ready, thereby reducing the

turn-around time. We run over one lakh impressions (approximately) every shift.

How reliable is it?

The machine is very strong and allows 24/7 production.

What’s the quality like?

Amazing and stunning compared to the other equipment under our roof.

How easy is it to use?

It is very user-friendly. As mentioned earlier, its in-built

tutorial helps educate and solve any problems.

How much time or money has it saved?

Earlier, we were printing long-run demy jobs on a smaller format which was consuming lot of time. Now, with the Heidelberg 102 any job length is a piece of cake. We are able to understand the production levels and how much of time it has saved. Time is money, so it has saved money too.

Has it won you any new work?

Yes it has. We have got some new direct and many indirect clients because of its premium high quality results and partly for its format. We have started to explore new markets whereby we can print on a special media.

Would you say that it offers value for money?

Yes, certainly it’s worth the investment.

Were there any difficulties experienced during the installation or after?

No, not at all. Heidelberg in India has the best service team which is their main strength. This is apart from the machine they manufacture.

What about the pre- and after-sale service?

Excellent. Beyond our expectations.

Who do you think the machine is right for?

It is very appropriate for clients who want quality, quantity and in-time delivery.

Under what circumstances would you buy another?

We are already ready for another “monster” as it was called; due to its unmatched production and dot-reproduction.

Conclusion
User’s verdict

Speed 5/5