Me & My: HP Indigo 7600

Describe your company.
Capital Photo Books (CPB) a digital print house, owns two HP Indigo 7600 digital printing presses and is a specialist for wedding photo albums. CPB offers a range of customisable options where a customer can personalise the cover and content or even select colours, paper and fabric textures.

What does the machine do?
HP Indigo 7600 prints around 30,000 sheets per day for us without any problem. It’s a powerful workhorse. It produces colourful and beautiful images consistently plus it prints wedding photo books on different kinds of media. The press meets our demand. Its quality production makes us the prefered choice as a digital print firm.

Why did you choose this particular machine?  
We wanted to invest in a digital printing press which can produce quality production as well as volume. And since we had heard about the machine, we had started our homework and found it suitable for our needs.  

Did you look at any other similar machine?
No, not really. We did not find any better machine in this category as compared to the Indigo 7600.

Why did you make the purchase?
We want to keep ourselves ahead in the market. This press enables us to do so. We have two Indigos.

What features do you particularly like?  
Features like higher production speed and less breakdown time. The real advantage it gives us is on features like white inks. We aren’t going out there as pioneers but what we are doing is recognising that this is the best technology.

Is there anything you wish it had that it doesn’t?
Yes, I wish it had an internal Fiery for RIPing.

How fast is it?
It is capable of printing 120 pages per minute. We had printed 50,000 sheets in a day.

How easy is it to use?
It is not difficult to operate by any mean. HP has also provided great help and training.

Has it won you any new work?
Yes, we are able to target the education sector. Today, we  we are printing school student photographs up to 400 gsm media. The capability to print on a thick media has won new work for us.

Would you say that it offers value for money?
Yes, it is value for money but not directly. You can charge more for your jobs.

Were there any difficulties experienced during the installation or after?  
During the installation, some ups and downs happen but it was a nice experience with the HP team.

What about the pre- and after-sales service?
The HP team has been very supportive from day one. They are improving day-by-day. Most of the time they are just a call away from us.

Who do you think the machine is right for?
Someone looking to invest in digital photo printing business then this is the right production press.  

Under what circumstances would you invest in another?
We will be installing the HP Indigo 10000 before the end of the calendar year.