For years, digital printing in flexible packaging was viewed as a specialist technology suited to prototypes, mock-ups and short production runs. Conventional wisdom held that once volumes increased, gravure would inevitably take over. Conversations at a gathering of brand owners, converters and technology suppliers in Bengaluru on 20 July 2026 titled Spectal Edge, suggest that that assumption is beginning to change. Divya Subramaniam and Noel D’Cunha find out why
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