KV Sridhar: ‘Pick up a technology, understand the concept and communicate it’

Print needs an ideology. And printers need a manifesto. More often than not, technology is a distraction from the issues of creativity and innovation which a printer should be paying attention to, shares KV Sridhar (Pops).

The industry veteran with decades of print watching experience feels printers need to take a few small steps with passion to tackle the big problems.

27 Oct 2016 | By PrintWeek India