Parida has moved out to pursue entrepreneurial opportunities. 

Paul moves from Bonzai Digital where she was heading products and marketing for the Apac region for the Singapore based firm.  

Santosh Desai, CEO and managing director, FutureBrands, said, “For the past 10 years, DY has done memorable work in brand design and packaging rooted in deep cultural insights with the best brands in India. This next phase is about leveraging the current position and ensuring DY moves into its next chapter of growth and impact. I couldn’t be more delighted to welcome Tresa to lead DY into its next journey.” 

Before Bonzai Digital, Paul was with Ogilvy. She has also worked with Idea Cellular, Saffron Brand Consultants and Lowe.  

She said, “I am excited to take charge of DY Works. DY’s approach to design thinking, cultural insights and semiotics in futureproofing brands is well known. Our added focus will be on design and its impact on systems and communities as a whole while we continue to do what we do best. I look forward to designing this new journey with team DY.”  

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Source: Campaign India